Creating
A
Classic
With
Swanndri

by Adrien Taylor

I think it’s natural for every entrepreneur, as they start off on their venture, to have huge aspirations for their business. As part of that, I’m sure we all get visions of what the business will look like in the future. If we didn’t get those exciting visions of what success might look like, I don’t think any of us would launch anything in the first place because the uncharted path of launching a business can be so damn hard.

"If we didn’t get those exciting visions of what success might look like, I don’t think any of us would launch anything in the first place." 

For me, one of the very first visions I had in the early days of Offcut was of producing a collaboration cap with Swanndri. I’ve always thought one of the keys to ensuring Offcut’s success is to partner with cool like-minded businesses to use their scraps and create something unique. Swanndri, as New Zealand’s most established clothing brand, was top of my list for local brands I wanted to collab with.

 

The Offcut x Swanndri cap - an instant classic.

 

Today, I’m over-the-moon to present the very first Swanndri collab cap (modelled above by my friend, Liv). Getting to this point has been a bit of a process… I walked into Swanndri’s flagship store in Christchurch and asked them about ten times to collab with Offcut, until we finally got the “yes.” The Swanndri team has provided us with scrap sample fabric to create our first co-creation.

 

The Offcut x Swanndri cap.

 

Unfortunately, for those who missed out, it sold out within minutes of going live today and the flood of users temporarily crashed the website. I’m busy replying to frustrated emails and apologies to everyone who missed out: there are hundreds of you and I’ve been blown away by how eager people were to get their hands on this cap.

"Apologies to everyone who missed out: there are hundreds of you and I’ve been blown away by how eager people were."

The good news is that Swanndri is keen to work with us on an ongoing basis… so, watch this space because although this was the first ever Offcut x Swanndri cap, it hopefully won’t be the last.

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