The Story


Our goal at Offcut is to put ourselves out of business. That's what we're working towards. More on that soon, but first, a little history...

The Offcut story starts in 2015, when founder Adrien first came up with the concept on visiting his father's curtain warehouse in Christchurch, Aotearoa (New Zealand). On finding out that a room full of scraps, samples, and offcut fabrics were destined for landfill, an idea was sparked to turn those scraps into hats.

In 2020 some new kids began writing the next Offcut chapter.


Kia ora! Meet Hannah and Jeff Ward (with their kiddos Finn, Huxley and Rocco) and Jess and Jono Riddell (with their sprogs Oliver, Austin and Rosa). We’re based in the beachside suburb of New Brighton, Ōtautahi (Christchurch). 

Our team works with companies in New Zealand and around the world who have textile remnants destined for landfill. We turn this brand new fabric into limited-run hats released to our members first in monthly drops. 

We believe in using business as a tool for positive social and environmental change. To us, Offcut is a platform we can use to amplify our voice and inspire others to rethink what we so needlessly call "waste."

"Offcut is a platform we can use to amplify our voice."
10-20% of the world's fashion fabric ends up in landfill before it's even used.


We're not going to change the world by making hats... and we're not trying to. What we're trying to do is make people realise that the first step in reducing human over-consumption is to make use of the resources we've already invested in making. In fashion, that means using the 10-20% of brand new fabric which ends up in landfill as offcuts. What does it mean in your industry?

"We're not going to change the world by making hats... and we're not trying to."

Eventually, if we succeed in our goal of inspiring every industry to use 100% of their by-products, we will — by the very nature of our business model — have put ourselves out of business. Please help us get there by looking at inefficiencies in your industry and in your day-to-day life. Pledge allegiance to our global war on waste and, together, we can reduce the damage we're doing to the only home we have: Earth.